Looka vs 99designs vs Fiverr: Where to Get Your Logo Designed
A logo is not your brand — but a bad one signals that you are not serious. The question is how much to spend before you have validated your business model. Looka, 99designs, and Fiverr represent three different budget and quality tiers, each with real tradeoffs.
READY TO TAKE ACTION?
Use the free LaunchAdvisor checklist to track every step in this guide.
Quick Answer
Use Looka if you need a professional-enough logo in under an hour for under $100. Use Fiverr if you want a human designer for $50-200 and can evaluate portfolios carefully. Use 99designs if you want multiple professional concepts to choose from and have a $500+ budget for a logo that will carry your brand for years.
How They Compare
Looka is an AI logo generator that produces vector logos for a one-time fee of $65 (single logo) or $80 (brand kit with 300+ branded assets). Quality is consistent and professional-looking for most industries. Fiverr connects you with freelance designers ranging from $20 gigs to $500+ packages — quality varies dramatically by designer, so portfolio review is essential. 99designs runs design contests where multiple designers submit concepts; prices start at $299 for a logo contest and scale to $1,299+.
When to Choose Looka
Looka is the right choice when you need a logo this week and do not have time to manage a design process. The AI generates dozens of concepts based on your industry, style preferences, and colors — you pick the best one and download editable vector files. The brand kit adds social media templates, business card designs, and email signatures, making it a complete visual identity package for under $100. The limitation: Looka logos are recognizably AI-generated if you look closely, and you may see similar logo elements on other businesses.
When to Choose Fiverr
Fiverr gives you a human designer for a budget price — but the variance in quality is extreme. A $50 Fiverr logo can look worse than a $65 Looka logo, or significantly better, depending entirely on which designer you hire. If you choose Fiverr, filter for sellers with 4.9+ ratings, 50+ completed orders, and a portfolio that matches the aesthetic you want. Request one round of revisions in your brief and do not pay more than $150 until you have seen sample work.
When to Choose 99designs
99designs is the right investment when your logo is a long-term asset — for a brand you plan to trademark, pitch to investors, or put on physical products at scale. The contest format gives you 30-100 design concepts from multiple designers, professional feedback rounds, and a final vector file with full intellectual property transfer. The $299 starting price is not cheap, but it is reasonable for a brand you will use for 5+ years.
The Verdict
Pre-validation: use Looka. Post-validation with paying customers: hire a designer on Fiverr (budget $150-250 and vet portfolios carefully) or run a 99designs contest. A logo redesign at traction is normal and expected — do not over-invest before you know what your brand actually stands for.
RECOMMENDED TOOLS
Looka
AI logo + brand kit for $65-80 one-time fee
99designs
Logo contests from $299, multiple professional concepts
Fiverr
Freelance designers from $20-500+, review portfolios carefully
Canva Logo Maker
Free logo maker with Pro export options
Some links above are affiliate links. We may earn a commission if you sign up — at no extra cost to you.
FREQUENTLY ASKED QUESTIONS
Do I own the rights to a logo I create with Looka?
Yes. Looka transfers full intellectual property rights to you upon purchase. You receive vector files (SVG, EPS, PDF) that you can use for trademark filing, print production, and any commercial purpose.
Can I trademark a Looka or AI-generated logo?
You can attempt to trademark a logo regardless of how it was created, but the USPTO has been inconsistent on AI-generated work. The more customized and distinctive the logo, the stronger the trademark claim. Consult a trademark attorney before filing on an AI logo you plan to protect seriously.
What files do I need from my logo designer?
At minimum: SVG (scalable vector), PNG on transparent background (multiple sizes), and PDF. Also request EPS for print vendors and the source file (AI for Illustrator, Figma source if applicable). If a designer cannot provide SVG or EPS, they are not delivering a production-ready logo.
Apply This in Your Checklist